Just as results in retailing can be improved by optimising shelf space and ranges, success in e-commerce can be influenced positively by a targeted improvement in findability. Which shelf (category in an online store) a product can be found on is just as important as intuitivity and ease with which the customer can find the desired product on the shelf, for example, categorised according to manufacturer or price groups (filter and attribute sets).

• strategy and technology consultancy range selection / findability
• software-based and manual competitive analyses
• optimisation of data and category structure maintenance
• generation of catalogue-based data structures
• category management outsourcing

e-commerce CRM